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Innovate & optimize your product ideas for success in today's market
Marketing Analysts will help you:
- Make informed decisions
- Increase relevancy
- Achieve lasting success
Gather insight and avoid risk to create an unbeatable competitive edge
Make sure you build something your customers will want and reduce the risk of launching a product that fails before it even has a chance. With Marketing Analysts, you will be able to gain insight into customers and create the best possible product to achieve maximum profits.
Concept
Get validation before launching a new product:
Concept Assessment
- Content Take-away
- Monadic testing
- Quick screening
- Name development
- Benefit sorts
- Claims testing
- Positioning testing
- Sales forecasting
Optimization
- Drivers of choice
- Penalty-reward
- Line optimization
- Price optimization
Choice Modeling
- MaxDiff
- Discrete choice
- Adaptive
- Custom-designed
Shoppers Journey
Learn where and how to best position your product for maximum impact.
Shopper Journey Mapping
- Passive consideration
- Active consideration
- Mobile moment of truth
Optimization
- Online presence optimization
- Product location & adjacency
- Shelf set optimization
- Package optimization
Omnichannel Assessment
- Touchpoint influence
- Shopping experience
- Purchase decision hierarchy
- Shopper & trip segmentation
- Findability
Products
Enhance products to maximize revenue:
Product Assessment
- Product whitespace
- Sensory segmentation
- Triangle taste tests
- In home usage tests
- Problem detection
- Customer experience research
- Competitive benchmarking
- Sales forecasting
Optimization
- Sensory optimization
- Package performance optimization
- Customer satisfaction & loyalty research
- Price optimization