Qualitative Data is a Quantitative Goldmine: Why Keep Cable?
The last time we delved into the streaming services marketplace we were exploring consumer sentiment towards the Marvel and Star Wars franchises. This time we’re going to focus on a group of people that may not be getting enough attention: consumers who subscribe to both a streaming service and a cable or satellite provider. Think …
Qualitative Data is a Quantitative Goldmine: Why Keep Cable? Read More »