Imagine you are at work and what is clear to you is that there is a better way for things to be done, but you are either lacking the confidence to be the agent of change or you are not sure how you should communicate the opportunity within your organization. In this video Luminoso’s …
How to affect positive change: Navigating buying a new solution Read More »
Imagine you’re a market researcher tasked with understanding the preferences and behaviors of consumers who are hesitant to share their experiences due to the sensitive nature of the topic. How do you approach such a challenge without alienating your respondents or missing valuable insights? Explore expert strategies and best practices for tackling sensitive research topics, …
Understanding the Human Element: Exploring Taboo Topics in Market Research Read More »
ChatGPT is an amazing technological step forward that can be extremely helpful. Are you ready to include it into your workflow? Should you? In this webinar, Rob Pascale (Marketing Analysts) and Kim Larson (Luminoso) discuss ChatGPT, what it is, how it works… and how it doesn’t. In the discussion you will see how it is …
Researchers and analysts are familiar with the concept of “using numbers to tell the story”, but more and more of us are being asked to get numbers from the stories. Step 1 is getting the stories you need. Step 2 is breaking down the sentiment parts Rob Pascale, President and Chief Analytics Officer at MAi …
Researchers and analysts are familiar with the concept of “using numbers to tell the story”, but more and more of us are being asked to get numbers from the stories. Step 1 is getting the stories you need. Rob Pascale, President and Chief Analytics Officer at MAi Research, and James Cameron, Director of Creative Insights …
Sentiment Essentials Part 1: Getting the Stories Read More »
Pathfinder Analytics Case Study KEY INSIGHTS: Consumers are mostly positive about hemp as an ingredient for personal care products. Hemp’s close association with marijuana/cannabis is viewed neutrally (few strong positive or negative reactions), though the cannabinoid THC tends to be polarizing. Top Benefits: healthy, natural, and possessing healing/soothing properties Top Barriers: bad-smelling, irritates sensitive skin …
“Our revenue growth has slowed considerably as our results and forecast below show,” Netflix writes in their Q1 Letter to Shareholders. Netflix lists FOUR reasons explaining the decreased growth: broadband viewing competition, households sharing passwords, increase in streaming competition, and geopolitical factors (i.e., Russia and COVID-19). Despite the significant losses in subscribers and huge downturn …
As the temperature rises and COVID-19 restrictions continue to go the wayside, how are you preparing for Summer of 2022? Barbecues will be booming, pool parties prospering, and cookouts commencing. Shopping lists will be switching to beers and burgers, while roast and red wines will hibernate until the first sign of crisp cool air returns. …
The last time we delved into the streaming services marketplace we were exploring consumer sentiment towards the Marvel and Star Wars franchises. This time we’re going to focus on a group of people that may not be getting enough attention: consumers who subscribe to both a streaming service and a cable or satellite provider. Think …
Qualitative Data is a Quantitative Goldmine: Why Keep Cable? Read More »
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