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Check out the key takeaways below, and download the full report for more insights:Enthusiasm over a physical return to work has abated.

ChatGPT: The end of market research?

ChatGPT and market research

ChatGPT is an amazing technological step forward that can be extremely helpful. Are you ready to include it into your workflow? Should you?

In this webinar, Rob Pascale (Marketing Analysts) and Kim Larson (Luminoso) discuss ChatGPT, what it is, how it works… and how it doesn’t. In the discussion you will see how it is included into ideation and what you should consider as you interact with this very confident and very imprecise tool.

If you would like to learn more about Marketing Analysts and how we are using emerging technologies to improve insights generation to make your job easier, schedule a quick call or visit us at


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