In our recent post exploring the streaming services marketplace, our open-ended text data revealed sharp differences in how consumers perceive the content provided by Disney+ and HBO Max: Disney+ Content Associations (map detail) HBO Max Content Associations (map detail) Note: When reading a Pathfinder Text ScienceTM map, the size of a word reflects its overall …
The evolution of the Insights industry has accelerated and continues to accelerate. New platforms, sources of behavioral and attitudinal data, analyses, etc. can make the landscape seem overwhelming to both clients and suppliers in the space. Terms like ‘quick and dirty’ and ‘good enough’ have emerged as viable options for some clients while the rigor …
In our first post on this topic we shared some initial insights from recent research we conducted on the highly competitive video streaming services marketplace — insights gained primarily from open-ended text data via our proprietary Text Science methodology. We also explained some of the problems with current methods of analyzing unstructured text, why a …
The Problem: Quantitative market research requires the development and fielding of a survey that contains closed ended questions developed by the researchers designing the survey. To assist researchers in the analysis, they frequently include opened questions to solicit comments from respondents designed to help in the interpretation and analysis of the closed ended questions in …
It’s not an understatement to suggest that a majority of the world wants to move beyond the COVID-19 crisis. The question is: Are we ready for a ‘full-throttle’ reopening? A glimpse at the large unmasked crowds filling outdoor venues and stadiums for end-of-summer concerts and NFL games might lead you to assume that the U.S. …
Are we ready for a full reopening after COVID-19? Read More »
Since its inception, Twitter has become synonymous with self-expression, initially in 140 characters or less. In 2017 Twitter opted to let people express themselves with as many as 280 characters. Hashtags run supreme, making it easy to identify a particular topic by using a hashtag that is fitting for the topic. Although Twitter can get …
In last week’s article, we reviewed some of the ways that Tractor Supply Company used both situational advantages and corporate nimbleness to move through the pandemic with positive momentum. Obviously, TSC had some tailwinds that other retailers did not have as the pandemic’s effects were felt. What are the equivalent changes we anticipate as consumer …
Retail’s Next Steps; Getting Ready for the New Normal (Part 2 of 2) Read More »
If you follow the market, you read about the death of retail nearly every day. We are told that retail is in a constant decline, that consumers are buying everything online, and wise investors and nostalgic shoppers alike should say goodbye to these once-beloved institutions. The pandemic has hastened trends that are impacting retailers across …
Retail’s Next Steps: Getting Ready for the New Normal (Part 1 of 2) Read More »
There is no doubt that consumers like to feel connected to the brands they are buying. According to a Sproutsocial survey fielded in August 2019, 70% of consumers want brands to connect with them. All well and good, but what do we want our brands to say? Brands are building connections through social contact. Companies have …
Brands Taking a Social Stand: The Risks and Rewards Read More »
This coming Sunday at 6:30PM ET, the Super Bowl with the lowest attendance ever will take place. The official attendance for Super Bowl LV will be 25,000 fans, along with 30,000 dimensional cutouts, according to NFL Network’s Tom Pelissero. Raymond James Stadium in Tampa Bay, hosting its third Super Bowl on Sunday, would normally seat 65,890 fans. Super Bowl Sunday also represents …
Super Bowl LV is this Sunday: What’s Your Team Doing this Year? Read More »
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