Your customers are your lifeblood. Do you know how to Engage and Persuade them effectively?

Category: insights

Positive and Negative Reviews

Are You Ignoring Your Customers?

Imagine a pre-pandemic corporate office: cubicles, glass-walled offices, maskless people busy being busy. Now imagine that there’s a phone ringing somewhere in that office, non-stop, all day, every day. But no one ever answers it. It just keeps ringing plaintively, endlessly. Impossible, you say? No company would ever ignore an endlessly ringing phone? Don’t be …

Are You Ignoring Your Customers? Read More »

marketing team

What does an “ideal” Client/Supplier relationship look like in today’s Market Insights world?

The evolution of the Insights industry has accelerated and continues to accelerate.  New platforms, sources of behavioral and attitudinal data, analyses, etc. can make the landscape seem overwhelming to both clients and suppliers in the space.  Terms like ‘quick and dirty’ and ‘good enough’ have emerged as viable options for some clients while the rigor …

What does an “ideal” Client/Supplier relationship look like in today’s Market Insights world? Read More »