Your customers are your lifeblood. Do you know how to Engage and Persuade them effectively?

Author name: Vinny DelGiudice

consumer segmentation

Unlocking Potential: Consumer Segmentation Strategies for Today’s Marketers

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In a world transformed by the COVID-19 pandemic, the ways in which consumers shop, what they shop for, and even who the consumers themselves are, have seen dramatic shifts. The ripple effects of the pandemic, coupled with the financial impacts from supply chain issues, have reshaped the consumer landscape in a relatively short span of …

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social media marketing

The Role of Deinfluencing in Social Media

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The role of social media in 2023 and beyond is an exponentially growing landscape. We have seen the explosion of social media marketing with brands building an entire customer base just using social media, the expansion of influencer marketing, and now, deinfluencer marketing. Social media marketing strategies are quick moving and constantly changing. Trends come …

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saving pennies

When is it Okay to Cut Corners on Research: DIY vs Full Service

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Recently, a customer came to us after experiencing a market research nightmare. They decided to work with a company that gave them a really low price with an incredibly fast turnaround time. Both are great selling points and if they had provided actionable insights, it would have been a great deal! But that was not …

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customer satisfaction check box

From Awareness to Advocacy: Using Brand Tracking to Map the Customer Journey

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The Art of Brand Tracking Brand tracking research can provide valuable insights into a wide range of brand dimensions including brand health, market changes, message effectiveness, and competitive threats.  However, starting a tracker or transitioning a tracker from one research partner to another needs to be done carefully. For example, recently one of our clients …

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Glass buildings surrounded by trees and sunlight

Accountability for Sustainability: Consumers Raising Their Standards

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Just when grocery stores started thinking about how terrible their plastic bags are and Starbucks comes along with paper straws, Amazon shows up and says, “move out of the way, we’ve got boxes.” It’s kind of cliché, but have you ever come home from work, and seen 10 amazon boxes on your front porch? We …

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