What do you do at MAi? “My roles are to identify and develop new business opportunities, as well as cultivate long-term relationships with our existing clients.” What are some questions new clients will ask you often? “For them, it’s understanding who we are, what we do in terms of research, and why we are different. …
How We Make YOUR Job Easier: An Interview with Kristen Ritz Read More »
MAi Research is constantly adapting to meet the client’s needs. Our goal is to make the research understandable, useful, and insightful. This means our clients will be able to take away direct action from our insights. See what we have been doing with THC beverages, product testing, and review research to be better partners with …
MAi Research Blog: A Guide To Better Business Decisions One Week at a Time Read More »
Researchers and analysts are familiar with the concept of “using numbers to tell the story”, but more and more of us are being asked to get numbers from the stories. Step 1 is getting the stories you need. Rob Pascale, President and Chief Analytics Officer at MAi Research, and James Cameron, Director of Creative Insights …
Sentiment Essentials Part 1: Getting the Stories Read More »
Taking a concept to product is like winning a long war. When an idea is realized into a physical product, it can feel like a success in itself. But that’s not how success is measured. Success is defined by product sales. Product Testing: Risk vs. Reward Product testing inherently does not have a risk – …
Artificial Intelligence and Art It’s just like we predicted. Robots are taking over. First, it was self-check-out at Wal-Mart and now they’re sending Banksy to an early retirement. You might think that’s hyperbole, but then you probably didn’t just lose a competition to an algorithm. Colorado State Fair’s Annual Art Competition Jason M. Allen won …
It’s Going to Suck to be a Visual Artist in the Next Five Years Read More »
This October we launched our THC beverage initiative. This arena is exploding and we want to make sure that you are up to date on what is happening. Take a look at what we’ve discussed this month. Navigating the High Tides of THC Beverages Are your customers interested in THC beverages? Is that somewhere your …
Today we’re speaking with Bob Clark and Paula Nyfield from MAi Research, to discuss an emerging market: The THC Beverage Space. Who is MAi? Bob: MAi is really two companies: MAi Research, which does full-service market research globally, and Pathfinder Analytics, a dedicated advanced analytics company. Everything we do begins and ends with what it …
A Discussion on the THC Beverage Space with MAi Research Read More »
Pathfinder Analytics Case Study KEY INSIGHTS: Consumers are mostly positive about hemp as an ingredient for personal care products. Hemp’s close association with marijuana/cannabis is viewed neutrally (few strong positive or negative reactions), though the cannabinoid THC tends to be polarizing. Top Benefits: healthy, natural, and possessing healing/soothing properties Top Barriers: bad-smelling, irritates sensitive skin …
Catch a buzz means something different as people are becoming more accustomed to friends and family using marijuana instead of alcohol. THC products and beverages are becoming more mainstream, and the stigma is wearing off. People openly discussing whether they prefer to catch a buzz with marijuana or alcohol is commonplace. Smoking may continue to …
September went by in a flash and Q4 is upon us! Here is a recap of our weekly blogs this month and what MAi has been up to! Fall Returns with Student Loan Reimbursement This coming month, people will be starting to apply for student loan reimbursement. A lot of people will be getting relief …
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