This October we launched our THC beverage initiative. This arena is exploding and we want to make sure that you are up to date on what is happening. Take a look at what we’ve discussed this month.
Are your customers interested in THC beverages? Is that somewhere your brand can extend its reach? THC beverage sales have grown 62% YoY globally and 19 states in the US have legalized marijuana for recreational use. Brands are beginning to extend their reach into this market. Cannabis was an $11 billion industry in 2021 and that’s with less than half of the states legalizing recreational use. The only place this market is going is up.
We sat down with Bob Clark and Paula Nyfield to discuss market research and its place in the emerging market of THC beverages. Bob and Paula were able to tell us what it would take for a brand to succeed in entering into this market.
Pathfinder Analytics researched sentiment towards hemp-infused products and uncovered some unbelievable information. There has been recent change in sentiment regarding, hemp, THC, Cannabis, and CBD products. While there is some confusion related to hemp’s relationship with marijuana and THC products, consumers overall have positive feelings towards hemp and hemp-infused products.