Vinny DelGiudice, Author at Marketing Analysts

5 Industries Prioritizing Inclusivity and 1 You May Never Have Guessed!

Diversity, Equity, and Inclusivity (DEI) are more than just HR programs within a company. DEI are standard practices that are integrated throughout all business practices. Some businesses in certain industries are taking this very seriously and have made efforts to improve their business for all their patrons. Fashion Industry A great example of a […]

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Inclusivity: Beyond Gen Pop

Marketing / Vinny DelGiudice

The world is begging to adapt – to become more inclusive. How is our industry, and MAi Research, helping drive this in the right direction? What does DEI mean? The purpose of inclusivity isn’t just to check a box. Diversity isn’t just to fill a quota. Equity isn’t just to make everyone happy. Diversity, Equity,

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Image outlining goals for product testing with experience, questionnaire design, and analysis

Are You Choosing the Right Partner for your Product Testing?

product design / Vinny DelGiudice

When a company undertakes a product test, there is a large upfront investment on their part to produce enough test product and get the product safely to their supplier. The return on this investment should be plentiful in accurate and actionable insights. Many research firms claim they conduct product testing, but buyer beware. If every

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Harvesting Better Insights by Mining Your Existing Data

data mining / Vinny DelGiudice

Data are constantly being collected, whether it be concept or product tests, sales data, tracking data, review data, etc. Focusing on each data set individually drives decision-making for product and service marketing. Now, where do all those data go once a study is finished? It’s likely going to sit on a computer somewhere. In fact,

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Big Changes in Fall as Student Loans are Reimbursed

Marketing / Vinny DelGiudice

Fall Returns with Student Loan Reimbursement on the Horizon In my household Fall hits like a natural disaster. September 1st comes, and my wife has pumpkins on the porch, pumpkin beer in the fridge, and pumpkin pie in the oven. Fall brings the return of football season and kids going back to school. Fall means

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Paul Egli vice president of pathfinder analytics

Employee Spotlight: Paul Egli

Employee Spotlight / Vinny DelGiudice

Paul Egli, Vice President of Pathfinder Analytics. Paul Egli has been paving the way in data analytics for almost three decades. He is a wealth of knowledge in this field not only for his clients but also for his coworkers. He is always calm, cool, and collected, whether it be at work or halfway through

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Cartoon Reviewers holding thumbs up and thumbs down to signify positive and negative reviews

Psychology of a Reviewer

Reviews / Vinny DelGiudice

Are you a Reviewer? It takes a certain kind of person to sit down and write a review on a product without being paid. Most people (99.9% of consumers) read reviews before purchasing a product, but fewer people will take the time to sit down and write the product review themselves. Now, obviously I’m not

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Head shot of paula nyfield, our executive vice president

Employee Spotlight: Paula Nyfield

Employee Spotlight / Vinny DelGiudice

Paula Nyfield, Executive Vice President strategically guiding clients from data to action, has long been a pillar at MAi Research. Paula works hard and plays hard, has high expectations but provides motivation. She spends time everyday bettering herself and the company. This month we’d like to share a brief interview with Paula that demonstrates why

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Our Industry is Awesome, but Challenges lie Ahead

Marketing, Social Media, Technology / Vinny DelGiudice

Some notes and observations from last week’s Quirk’s NYC Conference Last week’s Quirk’s Conference serves as a reminder that we’re in a vibrant and ever-evolving industry that combines new techniques and technology with time-tested techniques, some of which have been around as long as our profession has been in existence. I was also reminded how

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Social Media Influencer in front of camera

Influencer Marketing: The Connection Between Brand and Customer

Marketing, Pathfinder Text Science, Social Media, Technology / Vinny DelGiudice

Social media marketing is a beast, but can it be tamed? 82% of the United States population is on social media today. That includes most businesses, small and big. There are an unlimited number of ways to market on social media, combining different strategies with different platforms. Influencer Marketing has been taking off the past

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Author name: Vinny DelGiudice