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Author name: Vinny DelGiudice

Diverse group of girls applying make up

5 Industries Prioritizing Inclusivity and 1 You May Never Have Guessed!

DEI / By

  Diversity, Equity, and Inclusivity (DEI) are more than just HR programs within a company. DEI are standard practices that are integrated throughout all business practices. Some businesses in certain industries are taking this very seriously and have made efforts to improve their business for all their patrons. Fashion Industry A great example of a …

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Image outlining goals for product testing with experience, questionnaire design, and analysis

Are You Choosing the Right Partner for your Product Testing?

product design / By

When a company undertakes a product test, there is a large upfront investment on their part to produce enough test product and get the product safely to their supplier. The return on this investment should be plentiful in accurate and actionable insights. Many research firms claim they conduct product testing, but buyer beware. If every …

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Man Searching Web

Harvesting Better Insights by Mining Your Existing Data

data mining / By

Data are constantly being collected, whether it be concept or product tests, sales data, tracking data, review data, etc. Focusing on each data set individually drives decision-making for product and service marketing. Now, where do all those data go once a study is finished? It’s likely going to sit on a computer somewhere. In fact, …

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Quirk's Conference New York Image July 20-21

Our Industry is Awesome, but Challenges lie Ahead

Marketing, Social Media, Technology / By

Some notes and observations from last week’s Quirk’s NYC Conference Last week’s Quirk’s Conference serves as a reminder that we’re in a vibrant and ever-evolving industry that combines new techniques and technology with time-tested techniques, some of which have been around as long as our profession has been in existence. I was also reminded how …

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Social Media Influencer in front of camera

Influencer Marketing: The Connection Between Brand and Customer

Marketing, Pathfinder Text Science, Social Media, Technology / By

Social media marketing is a beast, but can it be tamed? 82% of the United States population is on social media today. That includes most businesses, small and big. There are an unlimited number of ways to market on social media, combining different strategies with different platforms. Influencer Marketing has been taking off the past …

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