Today, we sat down with Martin Webster, Senior Vice President at Marketing Analysts Inc., to discuss Marketing Analysts, defining success, and whether concerns about AI are warranted or not. Martin, you’ve been with Marketing Analysts for more than 10 years total now, how would you describe your role and how do you identify success? My …
MAi Research rolls out its rebranding, and we discuss with Managing Partner, Robert Clark the reason for the rebranding and how it will affect current and future clients. Why is MAi Research rebranding to Marketing Analysts? We align ourselves, personally, and professionally, with brands whose values are consistent with our own. MAi …
What do you do at MAi? “My roles are to identify and develop new business opportunities, as well as cultivate long-term relationships with our existing clients.” What are some questions new clients will ask you often? “For them, it’s understanding who we are, what we do in terms of research, and why we are different. …
How We Make YOUR Job Easier: An Interview with Kristen Ritz Read More »
Today we’re speaking with Bob Clark and Paula Nyfield from MAi Research, to discuss an emerging market: The THC Beverage Space. Who is MAi? Bob: MAi is really two companies: MAi Research, which does full-service market research globally, and Pathfinder Analytics, a dedicated advanced analytics company. Everything we do begins and ends with what it …
A Discussion on the THC Beverage Space with MAi Research Read More »
Paul Egli, Vice President of Pathfinder Analytics. Paul Egli has been paving the way in data analytics for almost three decades. He is a wealth of knowledge in this field not only for his clients but also for his coworkers. He is always calm, cool, and collected, whether it be at work or halfway through …
Paula Nyfield, Executive Vice President strategically guiding clients from data to action, has long been a pillar at MAi Research. Paula works hard and plays hard, has high expectations but provides motivation. She spends time everyday bettering herself and the company. This month we’d like to share a brief interview with Paula that demonstrates why …
Rob Pascale, the President of MAi Research and the Chief Analytics Officer of sister company Pathfinder Analytics, is not only our fearless leader but one of the most interesting people you will ever meet. The definition of a problem solver, he is inventive, enjoys a variety of the most …
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