If I told you that the first social media website was called Six Degrees, you’d look at me like I had six heads. 1997 was the year of this first social media network, quickly followed by some names you may remember, Friendster in 2001, LinkedIn in 2002, and MySpace in 2003. By 2006 MySpace was […]
Five Social Media Giants and How Marketing is Becoming Interactive Read More »
Rob Pascale, the President of MAi Research and the Chief Analytics Officer of sister company Pathfinder Analytics, is not only our fearless leader but one of the most interesting people you will ever meet. The definition of a problem solver, he is inventive, enjoys a variety of the most
Employee Spotlight: Rob Pascale Read More »
Batman or Spiderman? Wonder Woman or Captain Marvel? These are age old questions that friends and comic book lovers will passionately debate for years to come. If you don’t have people arguing about your show or your brand, it’s likely it won’t be one that is remembered. When Game of Thrones was airing on HBO
Love ‘em or Hate ‘em: Brand Polarization Read More »
Gas prices are at an all-time high and it seems as though they will continue soaring as the summer is upon us. The national average has finally made its way above $5.00. The price of gas doesn’t solely depend on cost per barrel of crude oil, but at $119 a barrel it’s certainly not helping.
Gas Price Increase Hits you in More Places than the Pump Read More »
“There is only one thing in the world worse than being talked about, and that is not being talked about..” – Oscar Wilde There’s no such thing as bad publicity, right? Well, maybe. Publicity used to be hard to come by before the internet. Now, everyone can have an opinion on your product and share
Is Any Publicity Good Publicity? Read More »
Imagine a pre-pandemic corporate office: cubicles, glass-walled offices, maskless people busy being busy. Now imagine that there’s a phone ringing somewhere in that office, non-stop, all day, every day. But no one ever answers it. It just keeps ringing plaintively, endlessly. Impossible, you say? No company would ever ignore an endlessly ringing phone? Don’t be
Are You Ignoring Your Customers? Read More »
As we get older, we tend to get attached to our comfortable routine. We find a way to do things that works for us. For example, my mother makes a great chicken cutlet. Matter of fact, she taught me how to make chicken cutlets. But, I use fresh parsley now and make my own breadcrumbs,
Dangers of Complacency Read More »
“Our revenue growth has slowed considerably as our results and forecast below show,” Netflix writes in their Q1 Letter to Shareholders. Netflix lists FOUR reasons explaining the decreased growth: broadband viewing competition, households sharing passwords, increase in streaming competition, and geopolitical factors (i.e., Russia and COVID-19). Despite the significant losses in subscribers and huge downturn
Blood in the Water Read More »
As the temperature rises and COVID-19 restrictions continue to go the wayside, how are you preparing for Summer of 2022? Barbecues will be booming, pool parties prospering, and cookouts commencing. Shopping lists will be switching to beers and burgers, while roast and red wines will hibernate until the first sign of crisp cool air returns.
Top Five Grocery Trends for Summer 2022 Read More »
The Problem: Manufacturing costs across the board have been increasing as global commodity prices and the cost of labor increase. Combined with supply chain issues, manufacturers’ profit margins are becoming strangled. This has created the perfect storm for manufacturers who are already facing labor shortages and geo-political turmoil, negatively impacting post COVID recovery plans. What