Branding – Marketing Analysts

From Awareness to Advocacy: Using Brand Tracking to Map the Customer Journey

Leave a Comment / Branding / By Vinny DelGiudice

The Art of Brand Tracking Brand tracking research can provide valuable insights into a wide range of brand dimensions including brand health, market changes, message effectiveness, and competitive threats. However, starting a tracker or transitioning a tracker from one research partner to another needs to be done carefully. For example, recently one of our clients …

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Love ‘em or Hate ‘em: Brand Polarization

Branding, Marketing, Video Streaming Services / By Vinny DelGiudice

Batman or Spiderman? Wonder Woman or Captain Marvel? These are age old questions that friends and comic book lovers will passionately debate for years to come. If you don’t have people arguing about your show or your brand, it’s likely it won’t be one that is remembered. When Game of Thrones was airing on HBO …

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Dangers of Complacency

Branding, Netflix, Video Streaming Services / By Vinny DelGiudice

As we get older, we tend to get attached to our comfortable routine. We find a way to do things that works for us. For example, my mother makes a great chicken cutlet. Matter of fact, she taught me how to make chicken cutlets. But, I use fresh parsley now and make my own breadcrumbs, …

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Essential Considerations for Effective Brand Engagement Now

Branding / By Vinny DelGiudice

Business leaders and marketers understand that brand engagement is essential and needs to be a major component of their marketing strategy. Today, competition for brand loyalty and evangelism is increasing at a rapid pace, requiring brands to develop strategies that resonate and motivate customers on their terms, not just on the brands’ terms. The best …

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Brands Taking a Social Stand: Risks and Benefits

Branding / By Vinny DelGiudice

There is no doubt that consumers like to feel connected to the brands they are buying. According to a recent Sproutsocial survey, 64% of consumers want brands to connect with them, and 70% feel more connected to active brands on social media. All well and good, but what do we want our brands to say? Brands are …

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Brands Taking a Social Stand: Risks and Benefits

Branding, Marketing, Uncategorized / By Vinny DelGiudice

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The Goldilocks Principle: Finding the ‘Just Right’ Spot

Analytics, apple, bell curve, Branding, google glass, IBM, imac, Marketing, novelty variable, product design, Segway / By Vinny DelGiudice

Much of the human experience resembles a bell curve: things on the upward slope might not be interesting at all, while move too far to the right and things can get downright scary. This is true for brands and products as well. What is a brand’s sweet spot? How can a company assess factors like …

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A Brand Apart: How Brands Can Stand Out from the Competition

Branding, Corona, Marketing, NIke, Parley for the Oceans, Uncategorized / By Vinny DelGiudice

Rising above and standing apart are critically important in today’s increasingly crowded market. Going with the flow and being part of the crowd are recipes for a failing brand. But how, specifically, can a brand set itself apart? Be Different We often associate products with a particular feeling or attitude. Mattresses = comfort. Roses = …

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McDonald's Restaurant Location. McDonald's is a Chain of Hamburger Restaurants

Adapting and Coping with Cultural Change

Branding, customer service, McDonald's / By Vinny DelGiudice

COPING WITH CULTURAL CHANGE It’s said that death and taxes are life’s only certainties, but we’d like to add shifting cultural attitudes to that list — after all, the things people embrace or reject change over time, often in unexpected ways. And even the most successful businesses need to be able to cope with these …

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Why Some Stores Thrive In a Tough Retail Environment

Branding, customer service, Holiday Shopping, Marketing / By Vinny DelGiudice

The holidays and retail shopping go together like hot chocolate and marshmallows. But recent trends have not been kind to retailers. We read about the impending death of retail channels nearly every day. We’re told that brick and mortars retail is in a steep decline, that consumers are buying everything online, and that …

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Category: Branding