The Goldilocks Principle: Finding the ‘Just Right’ Spot

Analytics, apple, bell curve, Branding, google glass, IBM, imac, Marketing, novelty variable, product design, Segway / By

Much of the human experience resembles a bell curve: things on the upward slope might not be interesting at all, while move too far to the right and things can get downright scary. This is true for brands and products as well. What is a brand’s sweet spot? How can a company assess factors like …

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