Taking a concept to product is like winning a long war. When an idea is realized into a physical product, it can feel like a success in itself. But that’s not how success is measured. Success is defined by product sales. Product Testing: Risk vs. Reward Product testing inherently does not have a risk – …
When a company undertakes a product test, there is a large upfront investment on their part to produce enough test product and get the product safely to their supplier. The return on this investment should be plentiful in accurate and actionable insights. Many research firms claim they conduct product testing, but buyer beware. If every …
Are You Choosing the Right Partner for your Product Testing? Read More »
Much of the human experience resembles a bell curve: things on the upward slope might not be interesting at all, while move too far to the right and things can get downright scary. This is true for brands and products as well. What is a brand’s sweet spot? How can a company assess factors like …
The Goldilocks Principle: Finding the ‘Just Right’ Spot Read More »
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