As we get older, we tend to get attached to our comfortable routine. We find a way to do things that works for us. For example, my mother makes a great chicken cutlet. Matter of fact, she taught me how to make chicken cutlets. But, I use fresh parsley now and make my own breadcrumbs, […]
Dangers of Complacency Read More »
The holidays and retail shopping go together like hot chocolate and marshmallows. But recent trends have not been kind to retailers. We read about the impending death of retail channels nearly every day. We’re told that brick and mortars retail is in a steep decline, that consumers are buying everything online, and that
Why Some Stores Thrive In a Tough Retail Environment Read More »
As discussed in a recent post, Pathfinder Analytics recently conducted an analysis of online reviews for the Amazon Echo Dot Kids Edition product that combined Pathfinder Text Analytics and Driver Pathways modeling. This analysis identified a number of key drivers of product satisfaction; words or phrases that, when mentioned in a review, had a notable
What Drives Positive Product Reviews? – Part 2: A Deep Dive Into Key Drivers Read More »
There’s no question that online product reviews are a great way to measure consumers’ reactions to a product. But while the average rating score might tell us what consumers think about a particular product, it doesn’t tell us why. And how can a company improve a product or its messaging without knowing why it’s satisfying
What Drives Positive Product Reviews? Read More »
Steve Jobs once famously said: “People don’t know what they want until you show it to them.” These words have been quoted and re-quoted thousands of times, often framed as a visionary pronouncement from an idealistic genius. And yet, apart from the perhaps self-deceptive conclusions that many entrepreneurs have drawn from them, they contain an
“Bottoms-Up,” Amazon, and Google: Eyes Wide Open Read More »