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Tag: Game of Thrones

Qualitative Data is a Quantitative Goldmine: Evaluating Consumer Sentiment Through Pathfinder Text Science

In our recent post exploring the streaming services marketplace, our open-ended text data revealed sharp differences in how consumers perceive the content provided by Disney+ and HBO Max: Disney+ Content Associations (map detail) HBO Max Content Associations (map detail) Note: When reading a Pathfinder Text ScienceTM map, the size of a word reflects its overall …

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