Taking a concept to product is like winning a long war. When an idea is realized into a physical product, it can feel like a success in itself. But that’s not how success is measured. Success is defined by product sales. Product Testing: Risk vs. Reward Product testing inherently does not have a risk – …
When a company undertakes a product test, there is a large upfront investment on their part to produce enough test product and get the product safely to their supplier. The return on this investment should be plentiful in accurate and actionable insights. Many research firms claim they conduct product testing, but buyer beware. If every …
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