There’s no question that online product reviews are a great way to measure consumers’ reactions to a product. But while the average rating score might tell us what consumers think about a particular product, it doesn’t tell us why. And how can a company improve a product or its messaging without knowing why it’s satisfying […]
What Drives Positive Product Reviews? Read More »
As the dust settles on the final season of HBO’s Game of Thrones fan reactions are sharply divided, with some calling the conclusion rushed and nonsensical, while others seem perfectly satisfied with it. But the numbers don’t lie — season eight is generating much lower scores on both IMDB and Rotten Tomatoes than any of
Where Did Game of Thrones Go Wrong? Read More »
A Social Media Analysis of Fan Expectations (Note: This article may — or may not — contain spoilers for the final season of HBO’s Game of Thrones.) With the final season of HBO’s Game of Thrones upon us, fan speculation has reached a fever pitch. How will this epic tale, 8 years in the telling,
What Final Twist Does Game of Thrones Have In Store? Read More »
MAi Research recently conducted exploratory research to better understand the Millennial consumer’s shifting consumption patterns in the alcoholic beverage category — particularly the emotional aspect of the drinking occasion and how it affects beverage selection.
Drinking with Feeling: How Emotions Impact Spirits Consumption Read More »
Too many solutions and research firms remain very good at answering the questions related to the who, what, when, where, and how. However, they often fail to answer the most important question: the why.
Introducing Pathfinder Read More »