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Tag: Business strategy

Exploring the Rural/Urban Divide: When Flyover Country isn’t Flown Over Anymore

coronavirus, COVID-19, pandemic / By

As part of our research on the impact of coronavirus on the consumer marketplace, we have been tracking which government and health agencies people view as responsible for managing the response to the outbreak, and how they rate these agencies’ performance. Our data reveals a significant divide in patterns between rural, urban, and suburban attitudes …

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Chess

The Difference Between Strategy and Tactics

Branding, Marketing / By

Businesses always talk about strategy and tactics, but sometimes the terms get confused and are thought to be interchangeable. It is important to understand that the two terms are different, but both are equally important for successful branding. So what exactly are the differences between strategy and tactics? Strategy vs. Tactics Strategy defines your brand’s goals …

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Woman Holding an iPad Displaying Amazon.com Web Site.

“Bottoms-Up,” Amazon, and Google: Eyes Wide Open

Branding / By

Steve Jobs once famously said: “People don’t know what they want until you show it to them.” These words have been quoted and re-quoted thousands of times, often framed as a visionary pronouncement from an idealistic genius. And yet, apart from the perhaps self-deceptive conclusions that many entrepreneurs have drawn from them, they contain an …

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