Harvesting Better Insights by Mining Your Existing Data
Data are constantly being collected, whether it be concept or product tests, sales data, tracking data, review data, etc. Focusing on each data set individually drives decision-making for product and service marketing. Now, where do all those data go once a study is finished? It’s likely going to sit on a computer somewhere. In fact, …
Harvesting Better Insights by Mining Your Existing Data Read More »
