Vinny DelGiudice, Author at Marketing Analysts

Unlocking Potential: Consumer Segmentation Strategies for Today’s Marketers

In a world transformed by the COVID-19 pandemic, the ways in which consumers shop, what they shop for, and even who the consumers themselves are, have seen dramatic shifts. The ripple effects of the pandemic, coupled with the financial impacts from supply chain issues, have reshaped the consumer landscape in a relatively short span of …

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Employee Spotlight: Martin Webster

Employee Spotlight / By Vinny DelGiudice

Today, we sat down with Martin Webster, Senior Vice President at Marketing Analysts Inc., to discuss Marketing Analysts, defining success, and whether concerns about AI are warranted or not. Martin, you’ve been with Marketing Analysts for more than 10 years total now, how would you describe your role and how do you identify success? My …

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supermarket with consumer packaged goods featured

Consumer Packaged Goods: Now’s the Time to Attack

Marketing / By Vinny DelGiudice

A recession isn’t the time to sit around and wait to make decisions. Decisions made now will crush or build your empire. Every business, brand, or company will sit down during a recession and decide how to make and save the most money. In a tumultuous time like such, it is not time to be …

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When is it Okay to Cut Corners on Research: DIY vs Full Service

Marketing / By Vinny DelGiudice

Recently, a customer came to us after experiencing a market research nightmare. They decided to work with a company that gave them a really low price with an incredibly fast turnaround time. Both are great selling points and if they had provided actionable insights, it would have been a great deal! But that was not …

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From Awareness to Advocacy: Using Brand Tracking to Map the Customer Journey

Branding / By Vinny DelGiudice

The Art of Brand Tracking Brand tracking research can provide valuable insights into a wide range of brand dimensions including brand health, market changes, message effectiveness, and competitive threats. However, starting a tracker or transitioning a tracker from one research partner to another needs to be done carefully. For example, recently one of our clients …

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Welcome to Marketing Analysts

Employee Spotlight / By Vinny DelGiudice

MAi Research rolls out its rebranding, and we discuss with Managing Partner, Robert Clark the reason for the rebranding and how it will affect current and future clients. Why is MAi Research rebranding to Marketing Analysts? We align ourselves, personally, and professionally, with brands whose values are consistent with our own. MAi …

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Market Research Trends 2022

Analytics / By Vinny DelGiudice

‘Twas the end of Q4, when all through the store,Consumers ran wild, looking to buy more.The products were tested with the utmost care,In hopes that the customers would buy their fair share.We’ve listened to feedback whether on Instagram or AmazonAnd provide research broad enough to be inclusive of everyone.With the quickest results and the most …

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Glass buildings surrounded by trees and sunlight

Accountability for Sustainability: Consumers Raising Their Standards

Marketing / By Vinny DelGiudice

Just when grocery stores started thinking about how terrible their plastic bags are and Starbucks comes along with paper straws, Amazon shows up and says, “move out of the way, we’ve got boxes.” It’s kind of cliché, but have you ever come home from work, and seen 10 amazon boxes on your front porch? We …

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SENTIMENT ESSENTIALS PART 2: Breaking It Down

Uncategorized / By Vinny DelGiudice

Researchers and analysts are familiar with the concept of “using numbers to tell the story”, but more and more of us are being asked to get numbers from the stories. Step 1 is getting the stories you need. Step 2 is breaking down the sentiment parts Rob Pascale, President and Chief Analytics Officer at MAi …

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Author name: Vinny DelGiudice

Unlocking Potential: Consumer Segmentation Strategies for Today’s Marketers

Employee Spotlight: Martin Webster

Consumer Packaged Goods: Now’s the Time to Attack

When is it Okay to Cut Corners on Research: DIY vs Full Service

From Awareness to Advocacy: Using Brand Tracking to Map the Customer Journey

Welcome to Marketing Analysts

Market Research Trends 2022

Accountability for Sustainability: Consumers Raising Their Standards

SENTIMENT ESSENTIALS PART 2: Breaking It Down

Reliable Data + Tailored Strategy = Success